Designing tomorrow : America's world's fairs of the 1930s / edited by Robert W. Rydell and Laura Burd Schiavo ; with contributions by Robert Bennett ... [et al.].

Contributor Rydell, Robert W.

Imprint:New Haven : Yale University Press, c2010.

Descriptionxi, 210 p. : ill. (some col.) ; 27 cm.

Note:Based on an exhibition held at the National Building Museum, Washington, DC, October 2010-July 2011.

Note:Foreword / Chase W. Rynd -- Introduction: Making America (more) modern : America's Depression-era World's Fairs / Robert W. Rydell -- "Industry applies" : corporate marketing at a Century of Progress / Lisa D. Schrenk -- Old wine in new bottles : masterpieces come to the fairs / Neil Harris -- Beyond the Midway : Pan-American modernity in the 1930s / Robert A. Gonzalez -- Modern design goes public : a photo essay / Laura Burd Schiavo -- Designing the modern family at the fairs / Kristina Wilson -- Spectres of social housing, San Diego, 1935 / Matthew Bokovoy -- Pop goes the future : cultural representations of the 1939-1940 New York World's Fair / Robert Bennett -- Coda: Reflections on modernism and World's Fairs : an interview with Richard Guy Wilson.

Bibliography Note:Includes bibliographical references (p. 201-202) and index.

Note:In the midst of the Great Depression, America's World's Fairs of the 1930s gave hope to millions, sustaining the assembled with visions of future of progress. This book celebrates the influence and impact of these international expositions.

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