Fundraising for dummies / by John Mutz and Katherine Murray.

Author: Mutz, John Massie, 1935-

Edition Statement:3rd ed.

Imprint:Hoboken, NJ : Wiley Publishing, Inc. c2010.

Descriptionxviii, 366 p. ; 24 cm.

Note:Includes index.

Note:Putting your fundraising ducks in a row -- Finding-- and winning over-- donors -- Telling your story and building your brand -- Engaging your givers with the right campaigns -- The part of tens.

Note:In a turbulent economy, your role as a fundraiser is more important than ever. Find out how you can use the latest resources to raise money even in challenging times.

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