Advancing ethnography in corporate environments : challenges and emerging opportunities / Brigitte Jordan, editor.

Contributor Jordan, Brigitte.

Imprint:Walnut Creek, CA : Left Coast Press, Inc., c2013.

Description228 p. : ill. ; 24 cm.

Note:Being there : the power of conventional ethnographic methods / Julia Gluesing -- Being there : the power of technology-based methods / Ken Riopelle -- Ethnography for systems development : renovating the legacy / Patricia Ensworth -- Ethnography and product design : fixing the future / Marijke Rijsberman -- The value of rapid ethnography / Ellen Isaacs -- The limits to speed in ethnography / Melissa Cefkin -- The cry for more theory / Patricia Sunderland -- The cry of practicality / Rita Denny -- Doing corporate ethnography as an insider (employee) / Vidar Hesp -- Doing corporate ethnography as an outsider (consultant) / Francoise Brun-Cottan -- Accelerated pattern recognition, ethnography, and the era of big data / Chad R. Maxwell -- Pattern recognition in human evolution and why it matters for ethnography, anthropology, and society / Brigitte Jordan.

Bibliography Note:Includes bibliographical references and index.

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