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The a-z of visual ideas : how to solve any creative brief / John Ingledew.

Author: Ingledew, John.

Imprint:London : Lawrence King Pub., c2011.

Description211 p. : ill. (chiefly col.) ; 26 cm.

Note:Includes index..

Note:Introduction : What's the big idea? ; Strategies for solving a creative brief ; Working on ideas -- [Ideas] : Art ; Building a bigger picture ; Caricature ; Cliches seen afresh ; Colour ; Counter-intuition ; Creative collisions ; Cryptic communication ; Digitality ; Dreams and daydreams ; Expressions visualized ; Eyes ; Familiar but seen afresh ; Finding ideas ; Flags ; Fusion ; Garage genius ; Hands ; Happy accidents ; Hidden messages ; Humour ; Icons ; Illusion ; Irony ; Juxtaposition ; Knowledge ; Laughter ; Making faces ; Making maps ; Materials ; Maths ; Mirror, mirror ; Movies ; Museums ; Music ; Nature ; One thing looks like another ; Photographs ; Photography ; Phototypography ; Places of worship ; Puns ; Questions ; Reinvention ; Rescaling ; Reversing problems ; Satire ; Science ; Sensations ; Shadows ; Shock ; Signs ; Silhouettes ; Sketchbooks and scrapbooks ; So bad it's good ; Surprise ; Symbols ; Tension between words and images ; Torn images ; Travel ; Type ; Unexpected venues ; Visual metaphors ; Word of mouth ; Wordplay ; X-rays ; You! (put yourself in it) ; Zeitgeist.



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Author:
Ingledew, John.
Title:
A to Z of visual ideas.
How to solve any creative brief.
Subject:
Graphic arts -- Terminology.
Design -- Terminology.
Visual communication.
Communication in design.