Manage for profit, not for market share : a guide to greater profits in highly contested markets / Hermann Simon, Frank F. Bilstein, Frank Luby.

Author: Simon, Hermann.

Imprint:Boston, Mass. : Harvard Business School Press, c2006.

Description232 p. : ill. ; 25 cm.

Note:Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Don't ingratiate yourself with customers -- Align your incentives to focus on profit -- Get your market communication under control -- Epilogue: it's time to cash in your profit opportunities.

Bibliography Note:Includes bibliographical references (p. 213-219) and index.

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