Author:
Gurin, Joel, 1953-
Imprint:New York : McGraw-Hill Education, [2014]
Descriptionxvi, 330 pages ; 23 cm
Note:An opportunity as big as the web -- Hot startups: turning government data into dollars -- consumer websites: choice engines for smart disclosure -- New companies to manage the data deluge -- Data-driven investing: new tools for business analysis -- Green investing: betting on sustainability data -- Savvy marketing: how reputational data defines your brand -- The marketing science of sentiment analysis -- Tapping the crowed for fast innovation -- The open research lab: innovating through open collaboration -- Privacy, security, and the value of personal data -- Doing business in a see-through society -- Government and data: setting the rules for an open world -- The open data future.
Bibliography Note:Includes bibliographical references (pages 275-312) and index.
Note:Recommended in Resources for College Libraries
