Author:
Weinfurter, Daniel J.
Imprint:New York, NY : Palgrave Macmillan, 2013.
Descriptionxiv, 210 pages ; 25 cm
Note:Introduction -- Grow or die -- New capital sources -- Install a board of directors -- "Create, don't compete" -- Hiring smart! -- The new model for selling -- Managing beyond metrics -- Growth marketing -- The total customer experience -- Culture matters -- The keys to effective leadership.
Bibliography Note:Includes bibliographical references (pages 203-206) and index.
Note:Recommended in Resources for College Libraries