Author:
Drucker, Johanna, 1952-
Edition Statement:2nd ed.
Imprint:Boston : Pearson, c2013.
Descriptionxxix, 386 p. : ill. (mostly col.) ; 28 cm.
Note:From prehistory to early writing -- Classical literacy -- Medieval letterforms and book formats -- Renaissance design: standardization and modularization in print -- Modern typography and the creation of the public sphere -- The graphic effects of industrial production -- Mass mediation -- Formations of the modern movement -- Innovation and persuasion -- The culture of consumption -- Public interest campaigns and information design -- Corporate identities and international style -- Pop and protest -- Postmodernism in design -- Digital design -- Graphic design and globalization.
Bibliography Note:Includes bibliographical references (p. 367-374) and index.
