From main street to Mall : the rise and fall of the American department store / Vicki Howard.

Author: Howard, Vicki.

Imprint:Philadelphia, PA : University of Pe3nnsylvania Press, c2015.

Description295 p. : ill. ; 24 cm.

Note:Introduction -- The palace of consumption -- Creating an industry -- Modernizing Main Street -- A new deal for department stores -- An essential industry in wartime -- The race for the suburbs -- The postwar discount revolution -- The death of the department store -- Epilogue. Remembering downtown department stores -- Notes -- Index -- Acknowledgments.

Bibliography Note:Includes bibliographical references and index.

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