Contributor
Farrar-Myers, Victoria A.
Imprint:New York : New York University Press, [2015]
Descriptionvii, 316 pages : ill. ; 26 cm
Note:Introduction: Controlling the message in the social media marketplace of ideas / Victoria A. Farrar-Myers and Justin S. Vaughn -- Part 1: Elite Utilization -- Strategic communication in a networked age / Daniel Kreiss and Creighton Welch -- Congressional campaigns' motivations for social media adoption / Girish J. Gulati and Christine B. Williams -- Surrogates or competitors? social media use by independent political actors / Julia R. Azari and Benjamin A. Stewart -- The competition to control campaign messages on YouTube / Robert J. Klotz -- Part 2: Message Control in the New Media Environment -- Campaign news in the time of Twitter / Regina G. Lawrence -- New and traditional media reportage on electoral campaign controversies / Mike Gruszczynski -- Traditional media, social media, and different presidential campaign messages / Matthew Eshbaugh-Soha -- Part 3: Social Media's Impact on Campaign Politics -- The influence of user-controlled messages on candidate evaluations / Joshua Hawthorne and Benjamin R. Warner -- Terms of engagement: online political participation and the impact on offline political participation / Meredith Conroy, Jessica T. Feezell, and Mario Guerrero -- Is laughter the best medicine for politics? commercial versus noncommercial YouTube videos / Todd L. Belt -- Part 4: Social Media and Civic Relations -- Comment forum speech as a mirror of mainstream discourse / Karen S. Hoffman -- Sparking debate: campaigns, social media, and political incivility / Daniel J. Coffey, Michael Kohler, and Douglas M. Granger -- Flaming and blaming: the political effect of Internet news and reader "comments" / Brian R. Calfano -- Conclusion: Message control at the margins / Victoria A. Farrar-Myers and Justin S. Vaughn.
Bibliography Note:Includes bibliographical references and index.
