Author:
Dowson, Ruth, author.
Edition Statement:Second edition.
Imprint:London ; New York : Kogan Page, 2018.
Imprint2018.
Descriptionxvi, 345 pages : illustrations ; 25 cm
Note:First published in Great Britain and the United States in 2015 by Kogan Page Limited. Second edition published in 2018.
Note:Introduction to events -- Putting event planning into motion -- Location, location, location! Destination and venue selection for events -- Developing your events programme and content -- Understanding site planning essentials for events -- Site safety and logistics -- How to build and develop an events team -- Drawing in the crowds: promotion and publicity for events -- Budgeting, finances and procurement for events management -- A practical guide to managing an event on the day -- Measuring success: post-event evaluation and insights -- Future-proofing your events.
Bibliography Note:Includes bibliographical references and index.
Note:Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences."
