Author:
Korpijaakko, Maria Leena.
Imprint:Rotterdam ; Boston : SensePublications, c2015.
Descriptionix, 153 p. : ill. ; 24 cm.
Note:Introduction: Why technology matters -- Why people use Facebook: the pros and cons associated with its use -- Linking identity theory, avatar attachment theory, and hyperreal considerations to overconsumption and self-fetishization on Facebook -- Facebook study -- Facebook study results -- A critical analysis of Facebook study findings -- Conclusion -- Appendix A: Survey -- Appendix B: Sample Facebook profile -- Appendix C: Home page advertising screen shots for 8 days.
Bibliography Note:Includes bibliographical references and index.
Note:This book presents a Facebook study on members of the Cusp Generation, or those born before the llgreat digital dividell of 1995. This delineation allows for a discussion on the possible socio-cultural implications of Facebook use for people of all ages. Members of the Cusp Generation are in a unique position as llpart digital nativesll to easily acquire and use new media technologies, while being more critically aware of the personal, social, and cultural effects that may arise from them thanks to having some memory of the pre-digital era. Drawing on identity theories rooted in critical theory and cultural studies, the author shows that there are potential constrictions on peoplells agency in their Facebook use caused by consumer discourse, Facebooklls hyperreal nature and structure, psychological predispositions, and the potential for avatar attachment. In raising concerns over the impacts of technology-based communication, this book explores how the medium of Facebook extends and exacerbates processes of offline social reproduction and discusses how the positive social and political aspects of Facebook can be enhanced. The findings contribute to academic discussions in the fields of cultural studies and Education and can be applied to the development of critical media literacy for curriculum and pedagogy.
