Ancient rhetorics and digital networks / edited by Michele Kennerly and Damien Smith Pfister.

Contributor Kennerly, Michele, editor.

ImprintTuscaloosa : The University of Alabama Press, 2018.

Descriptionxxiii, 310 pages : illustrations ; 23 cm

Note:On network -- Imagining confucian audiences: tactical media and the umbrella movement -- Big data and global knowledge: a protagorean analysis of the United Nations' global pulse -- On fear and longing: gorgias and the Phobos and Eros of visual rhetoric -- Impure imaginations: the rhetorical humors of digital virology -- Isocratean Tropos and mediated multiplicity -- Plato's Phaedrus and the ideology of immersion -- Genre in ancient and networked media -- Poiesis, Genesis, Mimesis: toward a less selfish genealogy of memes -- Remix, Sunyata, and Prosopopoeia: projecting voice in the digital age -- The Jaina rhetoric of nonviolence and the culture of online shaming.

Bibliography Note:Includes bibliographical references and index.

Note:"An examination of two seemingly incongruous areas of study: classical models of argumentation and modern modes of digital communication" -- Provided by publisher.

Note:"In this edited volume, Kennerly and Smith explore how ancient rhetorical theory and ancient artifacts dealt with the same fundamental communication issues people face today, such as persuasion, media, technology, and intercultural communication. Essays are organized into five categories when reading the ancient and the digital together: antecedent relations, analogical relations, heuristic relations, convention relations, and renewal relations. This coherent volume applies ancient rhetorical terms as relevant tools for cultural criticism. A particularly compelling chapter, "Isocratean Tropos and Mediated Multiplicity," by Rosa A. Eberly and Jeremy David Johnson, applies the ancient device of tropos, figures of speech, in analyzing the rhetoric of Harry Shearer (The Simpsons and Saturday Night Live). Other books locate the present function of rhetoric by examining the past, such as Tradition in the Twenty-First Century, by Trevor J. Blank and Robert Glenn Howard, but the compilation under review is unique in that the authors specifically compare ancient rhetorical texts with internet-driven networks. Readers should have a background in rhetorical theory. Highly recommended." --CHOICE

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