A dictionary of marketing [electronic resource] Charles Doyle.

Author: Doyle, Charles, 1959-

Edition Statement:New ed.

Imprint:Oxford : Oxford University Press, 2011.

Description1 online resource (x, 436 p.) : ill.

Note:Previous ed: published as Collins dictionary of marketing. Glasgow: Collins, 2005.

Bibliography Note:Includes bibliographical references.

Note:This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.

E-Resource:Electronic resource: Click for access to full text electronic version of this title.

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