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The four : the hidden DNA of Amazon, Apple, Facebook, and Google / Scott Galloway.

Author: Galloway, Scott, 1964- author.

ImprintNew York : Portfolio/Penguin, [2017]

Descriptionviii, 310 pages : illustrations ; 23 cm

Note:The four: Who are these companies and why write about them? -- Amazon: How Amazon became the most disruptive firm in the largest economy -- Apple: Tech goes luxury -- Facebook: Love is key to longevity and great advertising -- Google: Our modern-day god -- Lie to me: The four and funny business -- Business and the body: All businesses appeal to one of three organs -- The t-algorithm: What it takes to get to a trillion -- The fifth horseman: Who will be next? -- The four and you: Follow your talent, not your passion -- After the horsemen: Where are the four taking us?

Bibliography Note:Includes bibliographical references and index.



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Author:
Galloway, Scott, 1964- author.
Subject:
Amazon.com (Firm)
Apple Computer, Inc.
Facebook (Firm)
Google (Firm)
Information services industry -- History.
Internet industry -- History.