Author:
Markham, Tim, 1974-
ImprintLondon : Palgrave, 2017.
Descriptionix, 221 pages : illustrations (some color) ; 24 cm
Note:Macmillan Education.
Note:Why do media matter? -- Media in public life -- Media goes pop -- The meaning of media -- Media and you -- Technology, the stuff of media -- Media work -- Media industries -- Living through social media -- Media is other people.
Bibliography Note:Includes bibliographical references (pages 207-217) and index.
Note:An innovative introductory textbook that illustrates the crucial place of media in our lives, questions taken-for-granted norms, and helps students get to grips with difficult concepts more easily.