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Visual communication design : an introduction to design concepts in everyday experience / Meredith Davis and Jamer Hunt.

Author: Davis, Meredith (Meredith J.) author.

ImprintLondon ; New York: Bloomsbury Visual Arts, an imprint of Bloomsbury Publishing Plc, [2017]

Description208 pages : color illustrations ; 27 cm

Note:Designing for experience -- The vocabulary of visual messages -- Getting attention -- Orienting for use and interpretation -- Interacting, interpreting, and experiencing -- Retaining and extending meaning.

Bibliography Note:Includes bibliographical references (pages 201-202) and index.

Note:"This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle."-- Provided by publisher.



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Author:
Davis, Meredith (Meredith J.) author.
Subject:
Design -- Textbooks.
Visual communication -- Textbooks.
Contributor
Hunt, Jamer, author.