Capital Letters [electronic resource] : The Economics of Academic Bookselling / J. M. Hawker.

Author: Hawker, J. M. author.

ImprintCambridge : Cambridge University Press, 2019.

Description1 online resource digital, PDF file(s).

Note:Title from publisher's bibliographic system (viewed on 05 Jul 2019).

Note:Academic bookselling inhabits a landscape fundamentally impacted by legislative and political pressure, colonised by new textual forms and new publishing ventures, experiencing constant change. Capital Letters defines the academic bookshop, text, and market, examining change drivers in the UK, the USA and Asia. Drawing on current research, inclusive of commercial publishers and publishing interest groups, Capital Letters also includes quantitative and qualitative research data from academic booksellers. In evaluating the response of academic bookshops to the changing landscape, Capital Letters argues that academic booksellers can understand, shape, and lead a sustainable and equitable future for academic text within the marketplace.

E-Resource:Electronic resource: Click for access to full text electronic version of this title.

This item has been checked out 0 time(s)
and currently has 0 hold request(s).