Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold ; research and strategy support by Millward Brown.

Author: Lindstrom, Martin, 1970-

Edition Statement:Rev. pbk. ed.

Imprint:London ; Sterling, Va. : Kogan Page, 2004.

Descriptionxxviii, 321 p. : ill. ; 24 cm.

Bibliography Note:Includes bibliographical references and index.

Note:Recommended in Best Books for Academic Libraries

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