Author:
McCorquodale, Sara, author.
ImprintLondon ; New York : Bloomsbury Business, 2020.
Descriptionxi, 208 pages ; 24 cm
Note:What is an influencer? -- How did they do it? -- The business of influence: monetizing the industry -- Myspace, Facebook and YouTube: defining digital with UGC -- Twitter and breakdown of the authoritative media -- Instagram and a very millennial rebellion -- Individualism and the niche community -- A problematic industry -- The future of digital influence.
Bibliography Note:Includes bibliographical references and index.
Note:A detailed review of what businesses need to know about influencer strategies, social media and how digital communication works.
