Getting wiser to teens : more insights into marketing to teenagers / by Peter Zollo.

Author: Zollo, Peter.

Edition Statement:[New update]

Imprint:Ithaca, N.Y. : New Strategist Publications, Inc., c2004.

Descriptionxvi, 424 p. : ill., charts ; 24 cm.

Note:Rev. ed. of: Wise up to teens. 2nd ed. c1999.

Note:Includes index.

Note:Why teens are important consumers -- Teen psyche -- Teen attitudes -- Teen types, trends, and music -- Teen social concerns -- Teens at home and school -- Teens and friends -- Teen lifestyle -- Teens and brands -- Teens and media -- Marketing and advertising to teens.

Note:Recommended in Resources for College Libraries

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