Advertising age handbook of advertising / Herschell Gordon Lewis, Carol Nelson ; foreword by Rance Crain.

Author: Lewis, Herschell Gordon, 1926-2016.

Imprint:Lincolnwood, Ill. : NTC Business Books, 1999.

Descriptionxi, 228 p. : ill. ; 24 cm.

Note:Includes index.

Note:Recommended in Resources for College Libraries

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