Powerhouse marketing plans : 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns / Winslow "Bud" Johnson.

Author: Johnson, Winslow.

Imprint:New York : AMACOM, c2004.

Descriptionxvi, 352 p. ; 24 cm.

Note:Includes index.

Note:Recommended in Resources for College Libraries

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