How industries evolve : principles for achieving and sustaining superior performance / Anita M. McGahan.

Author: McGahan, Anita M. (Anita Marie)

Imprint:Boston, Mass. : Harvard Business School Press, c2004.

Descriptionix, 245 p. : ill. ; 25 cm.

Note:Introduction and overview -- The four trajectories of industry evolution -- How change unfolds on each trajectory -- Assessing the nature and stage of evolution in an individual industry -- Conforming to the rules of change within an industry -- Creating a business-unit strategy that exploits the opportunities in industry evolution -- Diversifying across businesses to capitalize on industry evolution -- Epilogue.

Bibliography Note:Includes bibliographical references (p. 225-230) and index.

Note:Recommended in Resources for College Libraries

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