Author:
Newsom, Doug.
Edition Statement:8th ed.
Imprint:Belmont, CA : Thomson Wadsworth, c2008.
Descriptionxxii, 458 p. : ill. ; 24 cm.
Note:Part 1. PR writing: role and responsibility. -- 1. Public relations and the writer. -- 2. Ethical and legal responsibility of the PR writer. -- 3. Persuasion. -- 4. Research for the public relations writer. -- 5. The public relations planning process. -- Part 2. Writing principles. -- 6. Writing to clarify and simplify the complex: style and content. -- 7. Grammar, spelling and punctuation. -- Part 3. Writing for select publics. -- 8. Email, memos, letters, reports and proposals. -- Part 4. Writing for mass media publics. -- 9. News releases for print media. -- 10. News for broadcasting. -- 11. Features for print and broadcasting. -- 12. Message design concepts. -- 13. Writing advertising copy. -- 14. Writing for the internet. -- Part. 5. Writing for a media mix. -- 15. Media kits and media pitches. -- 16. Speeches and other presentations. -- 17. Newsletters. -- 18. Brochures. -- 19. Magazines and annual reports. -- 20. Crisis communication. -- Appendix A. Readability formulas. -- Appendix B. Copyfitting. -- Appendix C. Answers to AP style exercises.
Bibliography Note:Includes bibliographical references (p. 433-442) and index.
