Marketing champions : practical strategies for improving marketing's power, influence, and business impact / Roy A. Young, Allen M. Weiss, and David W. Stewart.

Author: Young, Roy A., Ph.D.

Imprint:Hoboken, NJ : John Wiley a & Sons, c2006.

Descriptionxviii, 270 p. : ill. ; 24 cm.

Bibliography Note:Includes bibliographical references and index.

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