Ubiquitous computing for business : find new markets, create better businesses, and reach customers around the world 24-7-365 / Bo Begole.

Author: Begole, James, 1963-

Imprint:Upper Saddle River, N.J. : FT Press, c2011.

Description254 p. : ill. ; 24 cm.

Note:Introduction : reading the waves -- Background and capabilities of ubiquitous computing -- Profound technologies -- Harmless if used as directed -- Still stupid after all these years -- Missing ingredients -- Business opportunities -- Making choices -- The soft sell: personalized marketing -- Breaking out of the supply chain gang -- Discontinuous connections -- Coordination -- Clear sailing -- Ubiquitous business.

Bibliography Note:Includes bibliographical references and index.

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