Author:
De Kare-Silver, Michael.
Imprint:Basingstoke : Palgrave Macmillan, c2011.
Description158 p.,[6] pgs. of plates : ill. ; 24 cm.
Note:1. The technology revolution -- 2. Our lives are about to change forever -- 3. How are consumers and businesses responding? -- 4. The world in 2020 -- 5. Digital/multi-channel checklist -- 6. How ready is your organization to become an effective MCE? -- 7. Mobile comms, content and commerce -- 8. "It all pivots around social media" -- 9. Social TV -- 10. Impact of digital on media, travel, health, and advertising -- 11. Impact on retail and property sectors -- 12. Organizational and structural solutions -- 13. Change to the workplace and in the workforce -- 14. The digital divide -- 15. Case study: building a successful online business -- 16. UK case study: the benefits of going digital -- 17. Case study: How the cloud facilitates the technology solution.
