Author:
Edwards, Douglas, 1958-
Imprint:Boston : Houghton Mifflin Harcourt, c2011.
Descriptionxvi, 416 p. ; 24 cm.
Note:You are one of us -- From whence I came -- In the beginning -- A world without form -- Marketing without "marketing" -- Giving process its due -- Real integrity and thoughts about God -- A healthy appetite for insecurity -- Cheap bastards who can't take a joke -- I go logo loco and learn good enough is good enough -- Rugged individualists with a taste for porn -- Google grows and my voice changes -- Lift off -- Fun and names -- Not the usual yada-yada -- Googlebombs and mail fail -- Managers in hot tubs and hot water -- Is New York alive? -- Where we stand -- Two speakers, one voice -- Mail enhancement and speaking in tongues -- The sell of a new machine -- Where we stand -- Aloha AOL -- We need another billion-dollar idea -- Froogle and friction -- Don't let marketing drive -- Mistakes were made -- I'm feeling lucky -- I'm feeling lucky.
Bibliography Note:Includes bibliographical references and index.
