Social marketing / Michael T. Ewing, editor.

Contributor Ewing, Michael T.

Imprint:Binghamton, NY : Best Business Books, c2001.

Descriptionxiii, 87 p. ; 23 cm.

Note:"Social marketing has been co-published simultaneously as Journal of nonprofit & public sector marketing, volume 9, number 4, 2001."

Note:Narrowing the concept of marketing / James G. Hutton. - A field experiment comparing the effectiveness of "ambush" and cause related ad appeals for social marketing causes / Dick Mizerski, Katherine Mizerski, and Orin Sadler. - Charitable donations as social exchange or agapic action on the Internet: the case of Hungersite.com / Leyland Pitt, Sharon Keating, Lise Bruwer, Marie Murgolog-Poore, Nigel de Bussy. - The dark side of globalization and liberalization: helplessness, alienation and ethnocentrism among small business owners and managers / Albert Caruana and Savious Chircop. - The impact of social marketing on social engineering in economic restructuring / Lance McMahon.

Bibliography Note:Includes bibliographical references and index.

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