Political campaign communication : principles and practices / Judith S. Trent and Robert V. Friedenberg.

Author: Trent, Judith S.

Edition Statement:6th ed.

Imprint:Lanham : Rowman & Littlefield Publishers, c2008.

Descriptionxii, 436 p. ; 23 cm.

Note:Communication and political campaigns : a prologue. - Communicative functions of political campaigns. - Communicative styles and strategies of political campaigns. - Communicative mass channels of political campaigning. - Communicative types and functions of televised political advertising. - Public speaking in political campaigns. - Recurring forms of political campaign communication. - Debates in political campaigns. - Interpersonal communication in political campaigns. - Advertising in political campaigns. - The Internet and political campaigns.

Bibliography Note:Includes bibliographical references (p. 423-425) and index.

Note:Recommended in Resources for College Libraries

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