Author:
Twitchell, James, 1943-
Edition Statement:1st paperback edition.
Imprint:New York : Three Rivers Press, 2000.
Description229 p. : ill. ; 24 cm.
Note:P.T. Barnum : prince of humbug -- Lydia E. Pinkham's vegetable compound : personalizing the corporate face -- Pears' soap : John E. Millais's A child's world and the powers of associated value -- Pepsodent : Claude Hopkins and the magic of preemptive claim -- Listerine : Gerard Lambert and selling the need -- The Queensboro Corporation : advertising on the first electronic medium -- The kid in upper 4 : the birth advocacy advertising -- De Beers : a good campaign is forever -- Coke and Christmas : the Clause that refreshi=es -- The Volkswagen Beetle : William Berbach and the fourth wall -- Miss Clairol's "does she or doesn't she?" : how to advertise a dangerous product -- The Marlboro Man: the perfecst campaign -- The Hathaway man : David Ogilvy and the branding of branding -- Anacin and the unique selling proposal : how would you like a hammer in the head? -- LBJ vs Barry Goldwater : thirty-second politics -- She's very Charlie : the politics of scent -- Absolut : the metaphysics of wrap -- Apple's 1984 : the ad aqs artifact -- The rise and fall of the infomercial : "call now! operators are standing by" ..." -- Nike and Michael Jordon : the hero as product.
Bibliography Note:.Bibliographical references and index.
Note:Recommended in Resources for College Libraries
