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Advertising and competition; theory, measurement, fact [by] James M. Ferguson.

Author: Ferguson, James Milton.

Imprint:Cambridge, Mass., Ballinger Pub. Co., [1974]

Descriptionxiii, 190 p. 24 cm.

Bibliography Note:Bibliography: p. 171-188.

Library Shelf Location Call Number Item Status
Buhl LibraryBuhl - Earhart Coll. Earhart HF5821 .F45 1974 Available

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Author:
Ferguson, James Milton.
Subject:
Advertising.
Competition.
Advertising -- Rate of return.