Author:
Adams, Sean, author.
ImprintHudson, New York : Princeton Architectural Press, [2021]
Imprint2021
Description256 pages : illustrations (chiefly color) ; 25 cm
Note:Seduction -- Efficiency -- Love -- Humor -- Intelligence -- Elegance -- Pride -- Innovation -- Innocence -- Nostalgia -- Anger -- Pleasure -- Honesty.
Note:"In hundreds of case studies across design disciplines, and using accessible language, AIGA medalist Sean Adams demonstrates the overt and covert techniques expert graphic designers use to engender a reaction in their audience."-- Provided by publisher.