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Selling it : the incredible shrinking package and other marvels of modern marketing / by Leslie Ware and the editors of Consumer reports.
Author:
Ware, Leslie.
Imprint:New York : Norton, 2002.
Descriptionxvii, 202 p. : col. illus. ; 24 cm.
Note:Recommended in Best Books for Academic Libraries ; Resources for College Libraries
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Call Number |
Item Status |
| Buhl Library | Buhl - Open Stacks | HF5827.8 .S45 2002 | Available |
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