Author:
Taylor, Mark Edward.
Imprint:Grand Rapids, MI : Edenridge Press, c2011.
Descriptionxii, 373 p. ; 24 cm.
Note:Includes nearly 1,000 end notes )p.343-373).
Note:1. Getting in the game -- Part One: Changing the political game -- 2. Selling and American product -- 3. Marketing subconscious spirituality -- 4. Branding Obamessiah -- 5. Revealing the sacred six -- Part Two: Composing a creation story -- 6. Filling in Obama's missing years -- 7. Targeting his anger -- 8. Remembering fiction -- Part three: Chanting sacred words -- 9. Keep it simple -- 10. Filling in the blanks -- 11. Seizing American exceptionalism -- 12. Changing the truth -- Part four: Venerating sacred images -- 13. Seeing as believing -- 14. Photographing deity -- 15. Flipping through Obamagazines -- 16. Sheparding the Sheeple -- 17. Landing Logobama -- 18. Viewing the negatives -- Part five: Observing sacred rituals -- 19. Traveling with Brother Love's salvation show -- 20. Multitasking for the Messiah -- 21. Collecting campaign relics -- 22. Pilgrimaging to Holy places -- Part six: Bringing in believers -- 23. Crowding around the one -- 24. Programming intimacy -- 25. Tuning in to Barockstar -- Part seven: Coloring the Messiah -- 26. Absolving the National guilt -- 27. Changing the election's complexion -- 28. Building a millenarian movement.
Note:"In 2004 a small cadre of Democratic politicos and communications experts met to hatch a secret plan to elect a largely unknown black American to the highest office in the land in only four years. Knowing that their chosen man would have to rise above Hillary Clinton and the eventual Republican candidate, and employing everything from evangelistic social messaging to the stadium-filled political rivals, Team Obama created a new style of American political leader defined by a religion's "Sacred Six" characteristics - a creation story, sacred words, sacred images, sacred rituals, true believers and a messianic leader. The Sacred Six became Barack Obama's Devotional Code, eliciting enthused voter chants of Hope, Change, and Belief ("Yes we can") and consumating a special relationship between voters and a saintly candidate whom Oprah Winfrey baptized as "The One." ----Cover
