The language of graphic design : an illustrated handbook for understanding fundamental design principles / Richard Poulin.

Author: Poulin, Richard.

Imprint:Beverly, Mass. : Rockport Publishers, c2011.

Description287 p. : ill. (chiefly col.) ; 27 cm.

Note:Point -- Line -- Shape -- Form -- Light -- Color -- Texture -- Scale -- Movement -- Space -- Balance -- Symmetry -- Asymmetry -- Tension -- Closure -- Expression -- Abstraction -- Tone -- Contrast -- Figure ground -- Frame -- Proportion -- Image -- Pattern -- Typography -- Grid.

Bibliography Note:Includes bibliographical references (p. 272-274) and index.

Note:'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.

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