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Dancing with digital natives : staying in step with the generation that's transforming the way business is done / edited by Michelle Manafy and Heidi Gautschi.

Contributor Manafy, Michelle, 1967-

Imprint:Medford, N.J. : CyberAge Books, 2011.

Descriptionxiv, 394 p. : ill. ; 22 cm.

Note:Includes index.

Note:When Facebook comes to work: understanding the work practice of the digital native / Brynn Evans -- Thinking outside the cubicle: examining the changing shape of today's workspace / Susan Evans -- The dis-organization of invention / Carolina M. Reid --Native in blue: understanding the challenges and opportunties in managing today's police officers / Christa M. Miller and Lt. David Hubbard -- I'm with the brand: How generation Y will transform hiring through personal branding / Dan Schawbel -- With, not to: the value of social CRM / Marshall Lager -- Inspired interaction: youth marketing on mobile / Peggy Anne Salz -- Adapting old-fashioned marketing values to the needs of the digital native / Michael P. Russell -- The social media imperative: learning to engage digital natives where they live / Sashi Bellamkonda -- Social capitalism and the reputation economy / Michelle Manafy --The digital natives are the entertainment! / Richard Hull -- Ethics, technology, and the net generation: rethinking IP law / Albert M. Erisman -- The old news and the good news: engaging emerging readers through social interaction / Michelle Manafy -- T'ecoutes quoi ti? Digital natives as music consumers in Lille, France / Heidi Gautschi and Emilie Moreau -- Making the grade: standards and promoting achievement through technology -- Quest to learn: a public school for today's digital kids / Robert J. Torres, Rebecca Rufo-Tepper, Arana Shapiro -- Teaching, digital literacy digitally: a collaborative approach / Jami L. Cariacio and Lance Heidig -- French lessons: how france is educating its digital natives / Heidi Gautschi -- Native knowledge: knowing what they know--and learning how to teach them the rest / Mary Ann Bell.

Note:Recommended in Resources for College Libraries

Library Shelf Location Call Number Item Status
Buhl LibraryBuhl - Open Stacks HQ799.5 .D36 2011 Available

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Contributor
Manafy, Michelle, 1967-
Gautschi, Heidi, 1972-
Subject:
Generation Y.
Technology and youth.
Young consumers.
Information technology -- Social aspects.
Information technology -- Economic aspects.
Diffusion of innovations.