Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.

Author: Li, Charlene.

Imprint:Boston, Mass. : Harvard Business Press, c2008.

Descriptionxiii, 286 p. : ill. ; 25 cm.

Note:Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.

Bibliography Note:Includes bibliographical references (p. 247-263) and indexes.

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