Social media playbook for business : reaching your online community with Twitter, Facebook, Linkedin, and more / Tom Funk.

Author: Funk, Tom, 1965-

Imprint:Santa Barbara, Calif. : Praeger, c2011.

Descriptionx, 263 p. ; 25 cm.

Note:Introduction -- Getting started -- the strategy -- Getting started -- the platforms -- Taking it to the next level -- Success stories -- Fails and fiascos -- The future -- Conclusion.

Bibliography Note:Includes bibliographical references and index.

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