Author:
Safko, Lon.
Edition Statement:3rd ed.
Imprint:Hoboken, N.J. : John Wiley & Sons, c2012.
Descriptionxviii, 622 p. : ill. ; 25 cm.
Note:Previous ed.: 2010.
Note:Includes index.
Note:pt. 1. Tactics and tools. What is social media? -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video sharing) -- Got video? (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds - real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- pt. 2. Strategy: the five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement.
