A social strategy : how we profit from social media / Mikolaj Jan Piskorski.

Author: Piskorski, Mikolaj Jan.

Imprint:Princeton, New Jersey : Princeton University Press, [2014]

Descriptionxii, 275 pages : illustrations ; 24 cm

Note:The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions.

Bibliography Note:Includes bibliographical references (pages 259-266) and index.

Note:Recommended in Resources for College Libraries

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