Big data at work : dispelling the myths, uncovering the opportunities / Thomas H. Davenport.

Author: Davenport, Thomas H., 1954-

Imprint:Boston Massachusetts : Harvard Business Press, [2014]

Descriptionix, 228 pages : illustrations ; 24 cm

Note:Why Big Data is important to you and your organization -- How Big Data will change your job, your company and your industry -- Developing a big data strategy -- The human side of Big Data -- The technology side of Big Data -- What it takes to succeed with Big Data -- What you can learn from start-ups and online firms -- What you can learn from large companies: Big Data and analytics 3.0.

Bibliography Note:Includes bibliographical references (pages 211-216) and index.

Note:Recommended in Resources for College Libraries

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