Data-ism : the revolution transforming decision making, consumer behavior, and almost everything else / Steve Lohr.

Author: Lohr, Steve.

Edition Statement:First edition.

Imprint:New York, NY : HarperCollins Publishers, [2015]

Descriptionxi, 239 pages ; 24 cm

Note:How big is big data? -- Potential. Potential. Potential -- Bet the company -- Sight and insight -- The rise of the data scientist -- Data storytelling : correlation and context -- Data gets physical -- The yin and yang of behavior and data -- The long game -- The prying eyes of big data -- The future : data capitalism.

Bibliography Note:Includes bibliographical references and index.

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