The persuaders [videorecording] / Frontline co-production with Ark Media ; WGBH Boston.

Contributor Goodman, Barak.

Edition Statement:Widescreen version.

Imprint:[Alexandria, VA] : PBS Home Video, c2005.

Description1 videodisc ( 90 min.) : sd., col. ; 4 3/4 in.

Note:Originally broadcast on November 9, 2004 as a segment of Frontline.

Note:Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.

Note : PerformerCorrespondent: Douglas Rushkoff.

System Details NotesDVD format

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