The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan and Calvin Jones.

Author: Ryan, Damian.

Imprint:London ; Philadelphia : Kogan Page, c2011.

Descriptionvi, 210 p. : ill. ; 22 cm.

Note:Includes index.

Note:Case study 1. Dockers 'pants dance' -- Case study 2. The truth about smart -- Case study 3. Doritos Hotel 626 -- Case study 4. Lynx Primal Instinct -- Case study 5. Rage Against the Machine for Christmas number one -- Case study 6. Pizza Hut iPhone application -- Case study 7. The Photographic Adventures of Nick Turpin -- Case study 8. TurboTax Super Status -- Case study 9. The Spoonful -- Case study 10. In an Absolut world -- Case study 11. Wario Land 'Shake It' YouTube shake-up -- Case study 12. Wall-E -- Case study 13. Best Job in the World -- Case study 14. Star Trek -- Case study 15. Shadow Napping -- Case study 16. Ozometer -- Case study 17. Playing the City -- Case study 18. Lost in Space -- Case study 19. Online as it happens -- Case study 20. Ephemeral Museum -- Case study 21. Pepsi Makes Your Day -- Case study 22. 12 cams create your rainbow -- Case study 23. World Malaria Day Twitter war -- Case study 24. Break the Cycle -- Case study 25. Barack Obama 2008 presidential campaign : the 15 swing states -- Looking forward to a creative digital future.

Note:Recommended in Resources for College Libraries

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