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Communication and persuasion ; psychological studies of opinion change, by Carl I. Hovland, Irving L. Janis, and Harold H. Kelley.

Author: Hovland, Carl Iver, 1912-

Imprint:New Haven : Yale University Press, 1953.

Descriptionxii, 315 p. : illus. ; 24 cm.

Bibliography Note:Includes bibliographies.

Note:Recommended in Resources for College Libraries

Library Shelf Location Call Number Item Status
Buhl LibraryBuhl - Open Stacks P90 .H69 1953 c.2Available

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Author:
Hovland, Carl Iver, 1912-
Subject:
Communication.
Persuasion (Rhetoric)
Psychology, Applied.