Author:
Curtis, Joan C., 1950-
Imprint:Santa Barbara, Calif. : Praeger, c2010.
Descriptionxv, 204 p. : ill. ; 25 cm.
Note:The evolution of selling and buyers. The evolution of sales -- The evolution of buyers and online communication -- The wild, wild west of social media -- What are you waiting for? -- Consultative selling : make new friends but keep the old -- What does your social media customer look like? -- Developing the corporate mindset -- Charting your course : the three p's : purpose, plan, people -- Social media outlets : what works best when and how to begin. Sales meets Facebook -- Sales meets LinkedIn -- Sales meets Twitter -- You Digg it, I'm Delicious. We all StumbleUpon. -- The Blogosphere -- Netiquette -- Developing a social media sales strategy. The first 15 days of the 30-day social media sales challenge -- Postscript: Accessibility and customer service-when technology fails us.
Bibliography Note:Includes bibliographical references (p. [187]-194) and index.
