Contributor
Swayne, Linda E.
Imprint:Thousand Oaks, Calif. : Sage Publications, Inc, c2011.
Description4 v . (xxxvi, 1858 p.) : ill. (some col.) ; 29 cm.
Note:v. 1. A-E -- v. 2. E-M -- v. 3. N-S -- v. 4. S-Z, Index.
Bibliography Note:Includes bibliographical references and index.
Note:"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"-- Provided by publisher.
