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Flock and flow : predicting and managing change in a dynamic marketplace / Grant McCracken.
Author:
McCracken, Grant, 1951-
Imprint:
Bloomington : Indiana University Press, c2006.
Description
xii, 185 p. : ill. ; 24 cm.
Bibliography Note:
Includes bibliographical references (p. [159]-175) and index.
Library
Shelf Location
Call Number
Item Status
Buhl Library
Buhl - Open Stacks
HF5415.13 .M36915 2006
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Author:
McCracken, Grant, 1951-
Subject:
Marketing -- Management.
Consumers' preferences -- Forecasting.
New products.
Brand name products.
Business forecasting.
